Redesigned their poorly executed website from the ground up, improving conversion rates and enhancing SEO.
Holiday Cottage, a 10+ year-old listing site, had high traffic and strong conversions despite an outdated design. A year ago, another agency mishandled their site rebuild, causing major delays, nonfunctional launch, and loss of visitors due to URL changes. They approached us, and we rebuilt their site from scratch within three months, with a new design, brand colours and complex bespoke build.
Holiday Cottage’s biggest challenge was regaining trust after their original site was mishandled by another agency. To address this, we proposed a micro build focused on the site’s core function: listing cottages via an API. The API was designed for easy updates, whether bulk or single cottage updates.
We also implemented filters and an interactive map, allowing users to explore cottages near their chosen location. As this was an alpha build, we prioritised functionality over replicating the original website design. Given they went for an enterprise package, we turned this around within a month.
Once the core functionality was complete, we moved on to redesigning the website. The original design, with its white and light green theme, was simple but lacked a distinct brand identity. We opted for a fresh palette of dark greens and off-whites, creating a standout look. Each component was designed to be versatile, ensuring that no matter where it was placed on the page, the overall design and color scheme maintained a cohesive flow.
After the Holiday Cottages website was completed, it still faced challenges in regaining the traffic it had previously lost. To address this, we implemented SEO for a month, leading to organic traffic growth, which in turn brought back clicks and commissions.
“Romin is an all star web developer and a first rate human being. We spent more than a year throwing money at a bogus ‘agency’ which fed us lies and false promises. In under three months Romin completely overhauled the front and the back end of holidaycottage.com with an infinitely better bedrock code, which means our system is now faster and better optimised than ever. He kept us updated every step of the way, was contactable 24/7, and regularly sent tutorial videos which made our lives incredibly easy.”
Whether you’re looking for a bespoke website, scalable web application or SEO, Everge has the expertise to make it happen. Contact us today to bring your vision to life