Custom Website Sections
9 September 2024
Social Lipstick – Custom Website Design
Social Lipstick is a Manchester-based social media agency specialising in content creation and performance marketing. They help brands reach their target audience through innovative strategies and niche channels, with a focus on social media platforms like TikTok. Founded in 2018, the company combines creativity with data-driven marketing to deliver results for its clients​
New CustomWebsite
Blog Archive
1
Contact Forms for leads
3+
The Problem
Refined Branding
Social Lipstick took great pride in their existing branding and were firm about keeping it unchanged. Originally, their palette included five colours, one being a very bright green. To maintain consistency, we mutually decided to drop the green and streamline the branding using the remaining four colours. By incorporating more white space, we achieved a harmonious balance between their bold, high-contrast colours and neutral tones.
Balanced and Impactful Design
Many modern websites struggle with conversions, as the trend toward highly stylised, award-winning designs often prioritises aesthetics over usability. While these sites may look impressive, over 75% of them fail to convert effectively due to complex layouts that are hard to navigate.
Social Lipstick also sought a distinctive branded look for their site. With this in mind, we used their colours, fonts, and style while ensuring the design remained clean and functional. By focusing on user experience and readability, we created a website that not only reflects their brand but is also optimised to drive leads and sales.
Effective Call-to-Action Design
By keeping the layout simple and ensuring that each page includes clear calls to action, we created a streamlined website that guides users effortlessly through a funnel-based approach. This ensures an intuitive, user-friendly experience that enhances navigation and usability.