The Travel Authority
Travel Authority is a top-tier brand dedicated to offering world-class travel experiences at affordable prices. The brand aimed to develop a website that appeals to people of all ages, with a user-friendly and seamless design.
Travel Authority is a top-tier brand dedicated to offering world-class travel experiences at affordable prices. The brand aimed to develop a website that appeals to people of all ages, with a user-friendly and seamless design.
We recognised that the paramount challenge in the travel industry is establishing trust and credibility. In a landscape saturated with a multitude of travel packages offered by various websites, the absence of credibility often results in disappointing customer interactions.
By placing a strong emphasis on enhancing website usability, we enable users to seamlessly book their desired trips and access instant information through the website. This commitment to user-friendly navigation and efficient communication ensures that our customers enjoy a trustworthy and satisfying travel experience.
One often overlooked aspect of travel websites is the importance of high-quality images. Travel Authority specifically requested large destination images, and we successfully implemented this feature while ensuring that it had no adverse effects on page load times. Additionally, we maintained a mobile speed of over 90%, contributing positively to their SEO rankings
Travel Authority initially had a logo that appeared outdated. During discussions with the client, we emphasised that a logo wasn’t essential. This logo we presented prominently featured the word “travel,” effectively conveying the brand’s focus. Upon revealing the website design, the client expressed great satisfaction with the streamlined branding approach.
We aim to 2x conversions based on the streamlined design, which focuses on a robust site structure, user-friendly navigation, and a variety of compelling calls to action.
Furthermore, in contrast to other websites, Travel Authority employed an API system that directly showcased destinations, eliminating the need for reliance on an agent.