The Travel Authority
Travel Authority is a top-tier brand dedicated to offering world-class travel experiences at affordable prices. The brand aimed to develop a website that appeals to people of all ages, with a user-friendly and seamless design.
Travel Authority is a top-tier brand dedicated to offering world-class travel experiences at affordable prices. The brand aimed to develop a website that appeals to people of all ages, with a user-friendly and seamless design.
We recognised that the paramount challenge in the travel industry is establishing trust and credibility. In a landscape saturated with a multitude of travel packages offered by various websites, the absence of credibility often results in disappointing customer interactions.
By placing a strong emphasis on enhancing website usability, we enable users to seamlessly book their desired trips and access instant information through the website. This commitment to user-friendly navigation and efficient communication ensures that our customers enjoy a trustworthy and satisfying travel experience.
One often overlooked aspect of travel websites is the importance of high-quality images. Travel Authority specifically requested large destination images, and we successfully implemented this feature while ensuring that it had no adverse effects on page load times. Additionally, we maintained a mobile speed of over 90%, contributing positively to their SEO rankings
We aim to 2x conversions based on the streamlined design, which focuses on a robust site structure, user-friendly navigation, and a variety of compelling calls to action.
Furthermore, in contrast to other websites, Travel Authority employed an API system that directly showcased destinations, eliminating the need for reliance on an agent.